Podasting as a marketing tool just flat-out works, yet you still hardly see many IM marketers using it. It seems to be passe compared to the white-hot popularity of videos. But, like in all things, if you know what you’re doing you can see some impressive results with the audio-only podcast. Some of the benefits of podcasts are the ease of creation, much moreso than video, and you can easily do the same kinds of things with it. You can achieve the same relationship building results with podcasts as you can with video. If you want to know how to record podcasts for popularity, then keep reading.
If your mother ever preached to you about correct enunciation, there was a good reason for it. You never want to write a sloppy article, and you never want to mumble when you talk – especially in podcasting. A couple of recording tips are to speak just a little slower than normal, and be sure to speak very clearly. You can easily and quickly bore your listeners by talking to slowly, so you have to find the right speed for delivery. Just try to remember that when you record you’ll talk in a different manner from the way you would in normal conversation. The difference is that when you’re talking to someone you get visual cues during the conversation. So the thing people don’t think about is that when you record there will be no visual cues of any kind about how you’re talking. Proper research is so important for the topic of your podcast. It’s obvious that you won’t know what to offer, hence the need for research. The only way to get solid information is through good research. Remember-in this medium, if you give out false information you can (and very well will) be sued! If you’re giving out something serious and important, then it’s wise to find more than one reliable source to support the facts. However, if you’re offering opinion and editorial, then just tell people as much.
Consistent and regular podcast publishing is tremendously important when you’re just new and getting a start. Not only is this good for your productivity, it gives people a reason to come back to you on a regular basis. If you don’t send out your podcast at regular intervals your chances of building a subscriber list go down. It’s all about building a relationship, and letting people know you’re dependable and can be trusted. All you have to do is decide how often you can put together a good cast and then start working!
In short, podcasting is an effective method for becoming known and building a base of subscribers/listeners. It’s really simple, though, because more listeners on a regular basis can mean more profits. If you create quality podcasts, then they will likely be passed around to other people. Be smart and take advantage of this method because it really does work very well. Remember: podcasting is just as valuable to your career as videos or text!
Check out some interesting subjects for podcasts Noetic Science